Foundational writing work progresses as web page manuscripts grow.
At the beginning of June I wrote about our writing efforts as part of the web redesign project. Communications Director, Katie Ellis, and a growing team of writers are tackling writing and editing a wide variety of our site sections. The writing team is working on copy relating to About, Academics, Campus Life, Giving, Research, Admissions, Future Students, Alumni and Parents. Writers from the Division of Student Affairs will be joining us for a training session on writing for the web in mid-July.
There are also writing initiatives underway for the Graduate School, News and Events, Special Interest Features and for Student, Alumni and Faculty profiles. We’re telling the world the unique Binghamton story through our new site and these engaging features. We’ll be telling about our academic excellence, research, innovative programs, achievements and outcomes among other subjects of distinction.
As our consulting firm, mStoner, reported in our Web Strategy report, there’s a great deal of fidelity between what we say we are and how our community actually experiences Binghamton. That’s really good news because, as a result, Binghamton’s story will be easier to both show AND tell through its website.