Preliminary designs undergo testing.
We’re testing three preliminary home page designs this week with three user groups using the SurveyMonkey online survey system. The three groups are prospective undergrad students (high school juniors and seniors), prospective graduate school students (current Binghamton University seniors) and Research Division constituents (faculty, staff and industry partners). The purpose of the user testing is to gain insights into how the groups think about graphical interfaces to Binghamton’s web presence and our usage of words.
We expect that the data gathered through this user testing will help us validate an avenue of design for further development. “Further development” means developing the pages below the home page. These pages will form the basis for a collection of predesigned page templates to be used by web publishers within the OmniUpdate content management system.
After the data is gathered and senior management has the opportunity to review our recommendations, I’ll post the relevant information here.