The web strategy, titled, “Redeveloping binghamton.edu: Implementing a smart, sustainable solution,” has been accepted and released.
The strategy development phase of the web project is nearly complete. The product of this phase is the web strategy which can be downloaded (PDF, 50 pgs., 10,631 KB). Or you can download the executive summary of the report, for those who don’t want the full 50 pages (PDF, 13 pgs., 2.2 MB).
The work during this phase included:
• Document Review
• Research
• Website Review
• Stakeholder Interviews
• Competitor Site Analysis
• Strategy Report
The strategy report will guide our overall web redesign efforts, serve as a roadmap into the future and a touchstone to return to periodically.
There are some important points to keep in mind with this report:
• Site structure diagrams are working versions likely to change
• Content development influences information architecture and vice versa
In other words, site structure and content can’t be considered separately because one may indicate changes to the other. These are flexible models.
For the more technically minded, check out the appendices to the strategy report (PDF, 10 pgs., 74.8 KB). These appendices detail design and usability best practices, models for determining necessary resources, and establishing an internal communications plan.