Survey results validate design direction.
Survey invitations were sent to 2,988 prospective undergraduate students, 33 prospective graduate students, and 11 research affiliates. A total of 162 prospective undergraduates, about 5.5 percent of our list, completed the survey, as did 3 prospective graduate students and 6 research affiliates.
Survey participants were shown three designs. After each they were asked what that design said about Binghamton, what they liked about each design, and what they disliked about each design. After reviewing all three designs, the participants were asked to select the concept they liked the best and the least. They were also asked to identify which of the concepts best represented a set of seven key messages determined by the University. As a final question, they participants were asked which of three sets of language--one from each concept--they found most compelling and relevant to the kind of institution they wanted to attend.
All three audiences surveyed showed a marked preference for this design concept and its language set.
Based upon this feedback we are now working on these page designs:
• About page (serves as a guideline for secondary pages)
• Tertiary page
• News & events landing
• News article
• Search results
• Gateway
Then we will concentrate efforts on additional pages:
• Research landing
• Research subpage
• Admissions landing
• Admissions sub-page
• Minimal nav variation
• College/school landing
• College subpage
• College Landing style variation
• Academic department landing
• Academic department sub-page
• Academic department landing style variation
All of these page designs will be programmed as HTML pages and then integrated into the OmniUpdate content management system (CMS) as page templates. Website editors will choose from available templates when creating new pages for their site. We will be building-out Binghamton’s new website during the month of August using templates in the CMS.